It's not what you say, it's the way that you say it 

Our Work on your Accent authors Helen Ashton and Sarah Shepherd delivered a highly entertaining and educative talk about ‘The Politics of Pronunciation’ as part of the English Effect exhibition at the British Council in London. In their talk, Sarah and Helen looked at how accents shape the ways we think about other people and ourselves. 

Intrigued? Watch a video of Sarah and Helen’s talk. 

Instructions to view the video:

  • Click on the link or the image above
  • Click on the ‘Click here to watch’ button
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If you have any problems viewing the video, please get in touch at

If you’d like to read more on this topic, Helen also wrote a short article for the British Council Voices blog

Sarah and Helen are accent and dialect coaches. Their book Work on your Accent helps learners of English to change or adapt their accent in order to be able to  communicate as clearly and freely as possible. Why not look at a sample unit from the book, and watch Helen and Sarah explain how it works?